Dating app startups court Indonesia’s internet surfers
JAKARTA — Indonesia is changing into an battleground that is important dating apps, thanks to its large population of young internet surfers additionally the possibility of growth. Local startups such as for instance Wavoo and Setipe are facing off against foreign apps like Gather and Tinder through the U.S., Spotted from Germany and Singapore’s Paktor, all of these are targeting the Indonesian market.
According to the Association of Internet Service Providers in Indonesia, the country has roughly 100 million online users, a 40% penetration rate associated with the population of about 250 million. Indonesia also has 65.2 million ukrainian brides new zealand users that are smartphone a figure this is certainly projected to cultivate to 92 million by 2019, based on research firm eMarketer.
Executives at dating app startups plus some investors are bullish in regards to the prospects when it comes to industry, for which they see a huge market that is potential.
Domex Mandey, CEO of Wavoo, estimates there are more than 35 million Indonesian internet users into the age that is 18-to-32-year-old — the principal target for online dating sites players. And Setipe CEO Razi Thalib said of the 35 million, there is certainly a complete market that is addressable of million singles who are online.
Adrian Li, managing partner at capital raising firm Convergence Ventures in Jakarta, said, “If we assume 40% of Indonesia’s total population is within the 18-to-35 range, and 50% of those are single, that’s 50 million singles. ” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will eventually be worth between $500 million to $1 billion in annual revenue.
Other investment capital firms are far more cautious.
Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that many Indonesians will not need specific apps for dating or making acquaintances that are new. “Unlike when you look at the U.S. Or other countries, our company is not afraid to just accept strangers to be our friend in Facebook. And having follow-up conversations using them on messenger apps, ” he said.
Another obstacle, Ekoyuono said, is the barrier that is psychological those people who are using dating apps are considered by their peers to be “undesired singles. ” While Ideosource has not yet dedicated to a app that is dating, it remains available to the likelihood.
Thalib said that perceptions such as for example undesirability will change because of the growth of more apps that are serious. “the moment people realize the essential premise that the online world is a social access tool. That can make it easier to allow them to imagine the possibility of finding a date partner online. “
Thalib as well as other dating app startups genuinely believe that Indonesians’ habits as major social media marketing users are helping them conform to the online dating sites platform. While social media marketing platforms such as for example Facebook are helping users relate with people they already know, they predict that the online dating sites platform can be the standard solution to meet new people.
Mandey is optimistic that Indonesians will gravitate toward dating apps, despite the country’s traditional social conservatism and Islamic influence. ” i think today’s dating apps are well received when compared with 3 to 4 years ago, ” he said. Mandey notes that customers use the app not merely for dating but which will make friends.
The moves are paying off, said Mohammad Fahmi, a app user that is dating. He said that parents today are those that often suggest to their children which they make an online search to get a mate that is suitable.
But price remains an option for users. Fahmi regularly uses Tinder, and also at one time subscribed to its premium service when it charged just 99 cents per month. However, he unsubscribed through the premium service when Tinder gone back to its regular monthly charge of $9.99.
Wavoo and Setipe are free, while Gather offers “freemium” services, for which users should buy virtual balloons, at roughly $2 for 10, and use them to take part in offline gatherings hosted by other users through the app.